Privacy Policy
Last updated: 07 March 2026
Your Health. Your Data. Our Commitment to Protecting Both! This Privacy Policy describes how Arna Genext Solutions Private Limited (“we”, “us”, or “our”) we collect, use, disclose, and safeguard your personal information, and affirms our commitment to protecting your privacy.
By visiting or using our website https://microbiomesuperhero.com/ (the “Website”) or our Services/Products (as defined in our Terms of Use-hyperlink) in any manner, you acknowledge that you accept, and are subject to, the practices and policies outlined in this Policy. This Policy applies to the Website and to all products and services offered by Company.
For purposes of this Policy, “you” and “your” means you as the user of the Website, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. Please read this Policy carefully.
This Privacy Policy is published in compliance with inter alia:
- Section 43A of the Information Technology Act, 2000;
- Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (“SPDI Rules”); and
- Regulation 3 of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
- Section 4, 8, 9 and 16 of Digital Personal Data Protection Act, 2023 (DPDP)
- Article 5 of General Data Protection Regulation (GDPR) which guide data processing activities.
Changes to this Privacy Policy
We may amend this Policy from time to time. Use of the information we collect now is subject to this Policy in effect at the time such information is used. If we make changes in the way we use personal information, we will notify you by posting an announcement on our site or sending you an email. You are bound by any changes to the Policy when you use the Website, Product or Service after such changes have been first posted.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected for more than the past three years, personal information about you from a variety of sources as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you; to communicate with you, improving our Services, comply with any applicable legal obligations and enforce any applicable terms of service. We may also use your information as necessary to protect the security and integrity of our Services, to enforce our legal rights, or to safeguard the rights, property, or personal safety of our users or other third parties
What Personal Information We Collect
We receive and store any information you knowingly provide to us, including:
- Personal information collected at the time of your registration on the site, including your name, username, email address, gender, birth date, height & location;
- Order information including your name, billing address, shipping address, payment confirmation, email address & contact number.
- Account information including your username, password & security questions.
- Shopping information including the items you view, put in your cart or add to your wish list.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Website may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Non-personal information we collect:
- Details of internet or telecom service provider of the User;
- Type of internet browser being used by the User; and
- Such other information that may be required to access and operate the Website.
How We Use Your Personal Information
We may use the information we collect about you to
- Provide, maintain, and improve our Services, including, for example, to facilitate payments, send receipts, provide products & services you request and send related information, develop new features, provide customer support, develop safety features, authenticate users, and send product updates and administrative messages such as account notifications, service updates, Policy updates & security alerts;
- To conduct research, surveys, analysis of data for research & development of products;
- To administer the User accounts in normal course of business;
- To contact the Users in case where fraud, illegal activities or breach of privacy is recorded;
- Perform internal operations, including, for example, to prevent fraud and abuse of our Services; to troubleshoot software bugs and operational problems; to conduct data analysis, and to monitor and analyze usage and activity trends;
- To communicate with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you;
- Personalize the Services, to provide or recommend features, content, social connections, referrals, and advertisements.
Consent for Sensitive Data
By submitting your health data and samples, you explicitly consent to our collection, processing, and transfer of such information for the purposes mentioned above.
You may withdraw consent anytime by contacting us at the details provided below; however, this may affect our ability to provide services.
Any sensitive information obtained about you in the form of medical history, dietary facts, test results, clinic notes, or health improvement plans shall be kept confidential and secure. They shall be used only for health assessment and to provide you with better healthcare.
Cookies
We use cookies and similar technologies on our Website to enhance your experience, analyze how the Website is used, and deliver content tailored to your interests. Cookies do not typically include identifying personal information but cookies may also be linked to personal information which is stored about you. These technologies may include session cookies, persistent cookies, and third-party cookies. You have the ability to manage or disable cookies through your browser settings; however, please note that certain features of the Website may not function properly if cookies are disabled.
For detailed information about the cookies used in connection with the operation of our store through our delivery partner, please refer to their cookie and privacy documentation on their website. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to
administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites. We have no control over third party cookies.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
Information We Collect through Cookies
We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Website and Services, such as our delivery partners.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with services you have requested, in order to perform our contract with you.
- When you visit our Website, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices.
Confidentiality
“Confidential Information” includes proprietary or sensitive information disclosed by one party (“Discloser”) to the other (“Recipient”), excluding information that is publicly known, independently developed, or received from another source without restriction. The Recipient will protect the Discloser’s Confidential Information with at least a reasonable standard of care and use it only for purposes permitted by this Policy. This obligation survives termination.
We will ensure utmost data security. However, user’s consent, data privacy and confidentiality will be the sole responsibility of the user. The user shall take all necessary and reasonable measures to protect such data in compliance with applicable data protection laws and medical confidentiality obligations.
License Grant to Arna Genext Solutions Private Limited
You grant us a worldwide, non-exclusive, royalty-free license during the Service Period to use, store, process, and archive User data to provide and improve the Service. We may use aggregated, anonymized data for analytics and reports, provided no Confidential Information is disclosed.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business, marketing partners and delivery partners to provide services and advertisements. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We have, for the past three years, disclosed the following categories of personal information and sensitive personal information about users for the purposes described above in ‘How We Collect and Use Your Personal Information’ and ‘How We Disclose Personal Information.
Category:
- Identifiers such as basic contact details and certain order and account information
- Commercial information such as order information, shopping information and customer support information.
Internet or other similar network activity, such as Usage Data Categories of Recipients:
- Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfilment partners, customer support partners and data analytics providers);
- Business and marketing partners;
- Affiliates.
We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.
Category of Personal Information
- Identifiers such as basic contact details (name, address, phone number, email), certain order, all card and account information;
- Commercial information such as records of products or services purchased and shopping information;
- Internet or other similar network activity, such as Usage Data.
Categories of Recipients
- Business partners, marketing partners and scientific researchers.
User Account Security
Users are expected to manage their User identifiers and passwords with appropriate care to help ensure their security and confidentiality. As we do not have visibility into how credentials are maintained, any unauthorized use could be considered a breach of this Policy. We also do not represent compliance with specific operational standards, certifications, or regulatory requirements unless expressly stated.
User Generated Content
The Services may enable you to post product reviews or testimonials and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.
Third Party Websites and Links
The Website may provide links to other websites or online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and terms of use. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Foreign Policy
Data may be transferred to and processed in other countries where we operate. The other countries in which we operate may have data protection laws that may have different provisions to the laws of your country. We ensure that any such international transfers will only be conducted to achieve legitimate purpose and with legal basis or as otherwise permitted by applicable law. We take appropriate steps to ensure that recipients of your personal information are bound to duties of confidentiality and we implement appropriate technical and organizational measures to ensure your personal information will remain protected in accordance with this Privacy Policy.
Children’s Data
We do not knowingly collect or solicit personal information from anyone under the age of 18 or knowingly allow such persons to register for our Services. If you are under the age of 18, please do not register for the Services or submit any personal information to us. If we become aware that personal information has been collected from a child under 18 without verified parental consent, we will promptly delete that information. If you believe that we may have collected information from or about a child under 18, or if you are a parent or legal guardian who has learned that your child has provided us with personal information without your authorization, please contact us using the details provided below.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and may apply only in certain circumstances. In some cases, we may decline your request as permitted by law.
- Right to Access/Know – You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
- Right to Delete – You may have a right to request that we delete personal information we maintain about you.
- Right to Correct – You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability – You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt out of Sale or Sharing or Targeted Advertising – You may have a right to direct us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising”, as defined in applicable privacy laws.
- Right to withdraw consent – The individual may, at any time, withdraw their consent to receive or participate in the services provided. Upon receipt of such withdrawal of consent, the individual shall be deemed to have opted out of future participation, and the company shall take all reasonable steps to ensure that no further services are offered or provided to them and will result to the deletion of their personal data.
Please note that if you visit the Website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the “sale” or “sharing” of information for the device and browser that you use to visit the Site.
We strive to maintain high Service availability, excluding scheduled maintenance. We may delegate support to third parties while remaining responsible for delivery.
Contact information
If you have any questions, concerns or complaints about this Policy, please contact us using the information provided below. We will respond to your inquiries promptly and work to resolve any issues in accordance with applicable laws and regulations.
If you would like to amend or delete any information we hold about you, or if you require additional details, please contact our Grievance Officer (appointed in accordance with the Information Technology Act, 2000 and the SPDI Rules).
Grievance Officer name: Renuka Kelkar
Attention: [Department/Designation if applicable]
Address: B-504, Magnolia Apartments, BPLR, Pune – 411025, Maharashtra, India.
Email ID: microbiomesuperhero@gmail.com
If you have any questions about accessing or updating the information we maintain about you, or if you wish to raise a complaint/grievance, object to or withdraw your consent, you may reach out using the contact information provided below.
Office Hours: Monday–Friday, 10 AM–6 PM
Write to us at: microbiomesuperhero@gmail.com
Operating Address: B-504, Magnolia Apartments, BPLR, Pune – 411025, Maharashtra, India.
Contact Number: +91 83692 86925